The Tommee Tippee Made for Me products invite moms to treat themselves like the true Wonder they are by making breastfeeding a little smoother and more comfortable. The connection of nursing should be a magical experience, but the reality is sometimes an uncomfortable challenge. This nipple cream soothes sore breasts by locking in moisture to help them stay soft and supple before, during and after breastfeeding. It is 100% natural, pure and hypoallergenic and uses just 3 baby-safe ingredients-avocado oil, beeswax and shea butter. Helping you parent on with clean hands. Apply a pea sized amount to the entire nipple area. During pregnancy, use it once or twice a day. Postpartum and during breastfeeding, apply after feeding or whenever needed